The Inside Line Article
Equator’s downsized home appliances mirror consumers’ space-limited lifestyles
BY D. DOUGLAS GRAHAM
There was a time when America was a land not only of unlimited opportunity, but also of limitless space. This is true no longer. These days, skyrocketing real estate and rental costs are forcing people to downsize their residences along with their lifestyles. Coupled with the shrinking of America is the aging of America. It is predicted that over the course of the next 50 years, there will be four times as many septuagenarians and octogenarians alive as there are right now. Many will live alone, in spaces downsized to accommodate less active lives.
A washing machine for Mars
When Atul Vir relaunched the all-in-one clothes washer and dryer seven years ago, many people thought he was crazy. Who on earth would buy such a machine today, they asked.
Specialty Appliance Leader Re-introduces Tall Refrigerator
HOUSTON—Specialty appliance company, Equator Advanced Appliances will debut a new, compact home refrigerator this month. The stainless, Equator 375 Tall Refrigerator promises to renovate small space while providing large capacity for chilling and freezing foods.
Equator Launches Portable Induction Cooktop PIC 200
HOUSTON, TX—Global appliance leader Equator Advanced Appliances debuts a new transportable cooking innovation this month, the Portable Induction Cooktop Model PIC 200. The PIC 200 is Equator’s first offering in its new induction cooking line.