Karel Cast - Building a Better Mousetrap with Atul Vir
Equator’s downsized home appliances mirror consumers’ space-limited lifestyles
BY D. DOUGLAS GRAHAM
When Atul Vir relaunched the all-in-one clothes washer and dryer seven years ago, many people thought he was crazy. Who on earth would buy such a machine today, they asked.
Global appliance leader Equator Advanced Appliances is proud to partner with the National Breast Cancer Foundation (NBCF) to donate a portion of proceeds from the sales of its new limited edition pink Super Combo washer-dryer.
By Purvita Chatterjee
Equator Will create India specific products
Houston-based Equator Advanced Appliances has set up a subsidiary in India for sales, distribution and marketing.
Equator squashes eight place settings into a dishwasher that fits on a countertop. It still has room for a slide-out dish rack, silverware basket and glassware shelf. At 19.5″ x 19.75″ x 19.75″, the Equator Mini-Maid dishwasher ($349 SRP) has both upper and lower spray arms and uses less detergent and water than full-size dishwashers.
Equator. Featuring stainless steel interiors, series 55 built-in and integrated dishwashers are manufactured with a retractable knob for controlling cycles.