Karel Cast - Building a Better Mousetrap with Atul Vir
Equator’s downsized home appliances mirror consumers’ space-limited lifestyles
BY D. DOUGLAS GRAHAM
When Atul Vir relaunched the all-in-one clothes washer and dryer seven years ago, many people thought he was crazy. Who on earth would buy such a machine today, they asked.
Twice VIP Award winner Ad
Equator Won Award for Best Household Electrics and Best Overall Winner out of 500 products, 65 finalists and 13 categories in March 2017
About GIA: The IHA Global Innovation Awards (gia) were created with the objective of fostering innovation and excellence in housewares retailing throughout the world. The competition is structured on a two-tier level, national and global. Co-sponsoring the country-specific gia awards programs with IHA are over 25 housewares trade publications worldwide, which sponsor national gia programs in their respective countries.